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COMMUNICATION
THAT DRIVES SUPPORT
FOR CAUSES

We translate science into decision-making. We turn evidence into action. We craft the narratives that help society and its citizens change course toward positive impact. Apply is the place where strategy, creativity, and evidence become tangible results.

HOME APPLY BRAZIL MYTHICAL FIGURE 1 1 1.png

COMMUNICATION
THAT DRIVES SUPPORT
FOR CAUSES

We translate science into decision-making. We turn evidence into action. We craft the narratives that help society and its citizens change course toward positive impact. Apply is the place where strategy, creativity, and evidence become tangible results.

ApplyCiência:
is an NGO where evidence
has a voice.

We translate complex data, academic studies, and statistics into language that decision-makers understand, journalists publish, and citizens share. Accuracy without the jargon. Science explained clearly.

ApplyBrasil: an impact-driven business where evidence leads to results.

Based on translated scientific findings, we develop cause-based strategies, create campaigns, mobilize key audiences, and coordinate advocacy efforts that change policies and behaviors.From data to decision. From decision to action.

ApplyCiência:
is an NGO where
the
evidence
is given a voice.

Logo: Apply Blue Science

We translate complex data, academic studies, and statistics into language that decision-makers understand, journalists publish, and citizens share. Accuracy without the jargon. Science explained clearly.

ApplyBrasil:
is an impact-driven business
where evidence

leads to results.

Logo: Apply Brasil Rosa

Based on translated scientific findings, we develop cause-based strategies, create campaigns, mobilize key audiences, and coordinate advocacy efforts that change policies and behaviors.From data to decision. From decision to action.

We are the agency where
strategy, creation, and
evidence
come together as
single operation

Without Strategy,
Science does not bring about
change

Without Science,
Strategy becomes mere noise

Two fronts—
—one performance

We are the agency where
strategy, creation, and
evidence
come together as
single operation

Without Strategy,
Science does not bring about
change

Without Science,
Strategy becomes mere noise

Two fronts—
—one performance

We are repositioning renewable energy as a project for the future of the Northeast.

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We have translated 40 years of land-use data into a priority agenda for decision-makers.

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We connect Brazilian regenerative tourism to a network of more than 200 strategic partners.

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We have created a network of people dedicated to solving climate and social challenges

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We translate knowledge into public, institutional, and behavioral adoption. We deliver cause-based strategies, technical and scientific translation, and campaigns to achieve measurable, real, and tangible results.

We don’t choose between emotion without performance or performance without emotion. Apply operates at the intersection where the two reinforce each other—emotion that persuades and data that moves. We create communication that drives adoption.

Public engagement: Citizens change what they think, feel, and share, and this is reflected in their political participation.

Institutional endorsement: Policymakers, funders, philanthropic organizations, and the media begin to treat the issue as a priority and a legitimate concern.

Behavioral adoption: Consumption patterns, professional practices, and civic participation change. People change the way they act.

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WHAT WE DO

WHAT WE DO

We translate knowledge into public, institutional, and behavioral adoption. We deliver cause-based strategies, technical and scientific translation, and campaigns to achieve measurable, real, and tangible results.

We don’t choose between emotion without performance or performance without emotion. Apply operates at the intersection where the two reinforce each other—emotion that persuades and data that moves. We create communication that drives adoption.

Public engagement: Citizens change what they think, feel, and share, and this is reflected in their political participation.

Institutional endorsement: Policymakers, funders, philanthropic organizations, and the media begin to treat the issue as a priority and a legitimate concern.

Behavioral adoption: Consumption patterns, professional practices, and civic participation change. People change the way they act.

Where We Operate

Apply has developed its own method for operating on five fronts that define Brazil in this century.

Axis 1 — Land Use and Nature Conservation

We are rethinking issues related to deforestation, restoration, deforestation-free supply chains, food systems, ecosystem services, forest financing, and water management to shift decision-makers’ course.

Axis 2 — Energy Transition and Mobility

We translate scientific articles on renewable energy, electromobility, charging infrastructure, air quality, last-mile logistics, and public policies—topics that are gaining traction.

Axis 3 — Regenerative Cities, Justice, and Adaptation

We work on climate adaptation, regenerative tourism, the circular economy, urban agriculture, and nature-based solutions in the Brazilian urban context.

Axis 4 — Job and Income Creation and Technological Innovation

We promote projects that build capacity, generate knowledge, and connect opportunities that generate income. We provide a strategic framework for R&D in batteries, electric logistics, agroecology, digital traceability, and industrial circularity.

Axis 5 — Information Integrity (cross-cutting axis)

We are committed to transparency, combating misinformation, and fostering a virtuous cycle of information, thereby promoting a resilient, evidence-based media ecosystem.

Where We Operate

Apply has developed its own method for operating on five fronts that define Brazil in this century.

Axis 1 — Land Use and Nature Conservation

We are rethinking issues related to deforestation, restoration, deforestation-free supply chains, food systems, ecosystem services, forest financing, and water management to shift decision-makers’ course.

Axis 2 — Energy Transition and Mobility

We translate scientific articles on renewable energy, electromobility, charging infrastructure, air quality, last-mile logistics, and public policies—topics that are gaining traction.

Axis 3 — Regenerative Cities, Justice, and Adaptation

We work on climate adaptation, regenerative tourism, the circular economy, urban agriculture, and nature-based solutions in the Brazilian urban context.

Axis 4 — Job and Income Creation and Technological Innovation

We promote projects that build capacity, generate knowledge, and connect opportunities that generate income. We provide a strategic framework for R&D in batteries, electric logistics, agroecology, digital traceability, and industrial circularity.

Axis 5 — Information Integrity (cross-cutting axis)

We are committed to transparency, combating misinformation, and fostering a virtuous cycle of information, thereby promoting a resilient, evidence-based media ecosystem.

ARTICLES & NEWS

  • May 7, 2026

Learn about the Amazônia Viva Network, a project we carried out in 2022 with Natura

This is the video manifesto for a project we developed with Natura and several partners. The Amazon Viva Network has mobilized people and organizations from both within and outside the Amazon region who are fighting for zero deforestation. We created

Read more about the Amazônia Viva Network, a project we carried out in 2022 with Natura READ THE FULL ARTICLE
  • May 6, 2026

Discover #VIRADAS: a series about everyday environmental challenges faced by women in three states across the country

Our case study of the week features #VIRADAS, an incredible project we carried out in 2022—an election year—with @WWF-Brasil. In a country where more than 10 million women are heads of households, most of them in the C socioeconomic class, we wanted to

Read more about #VIRADAS: a series on the everyday environmental challenges faced by women in three states across the country READ THE FULL ARTICLE
  • May 5, 2026

Why is it necessary to specify our pronouns in meetings and email signatures? 

We were once asked this question, and after a few conversations, we agreed that specifying one’s preferred pronoun—whether “she/her,” “they/them,” or “he/him”—is a simple action with positive impacts. Adopting this practice as an agency shows that we recognize and welcome

Read more about Why is it necessary to specify our pronouns in meetings and email signatures? READ THE FULL ARTICLE

Who's with us on this journey?

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